Neurociencia del consumidor, marketing en Internet, metodología de investigación, bibliometría y marketing en el punto de venta (merchandising)
Si conoces a tu enemigo y te conoces a ti mismo, no deberías temer el resultado de mil batallas (Sun Tzu, s. V a.C.)
Durante los últimos años mi interés investigador se ha centrado en las siguientes áreas: Neurociencia del consumidor, marketing en Internet, metodología de investigación, bibliometría y marketing en el punto de venta
Índice
- Revistas científicas indexadas (AI)
- Revistas científicas no indexadas (ANI)
- Contribuciones a congresos internacionales (CI)
- Contribuciones a congresos nacionales (CN)
- Documentos de trabajo (WP)
- Libros y capítulos de libro (CL y L)
Publicaciones en revistas (Papers) en revistas indexadas en SCI o SSCI de Thompon Reuters
AI1. Luque Martínez, Teodoro, Muñoz Leiva, Francisco (2005): 'City benchmarking: A methodological proposal, referring specifically to thecase of Granada', Cities, 22 (6), pp. 411 -423, Ed. Elsevier Science LTD (Inglaterra), Oxford (Reino Unido de Gran Bretaña e Irlanda del Norte (el)), ISSN: 0264-2751. [Abstract] [Access] (Contact)
AI2. Muñoz Leiva, Francisco, Montoro Ríos, Francisco J., Luque Martínez, Teodoro (2006): 'Assessment of interjudge reliability in the open-ended questions coding process', Quality and Quantity, 40 (4), pp. 519 -537, Ed. Springer (Netherlands), Dordrecht (Países Bajos (los)), ISSN: 0033-5177. [Abstract] [Access] (pendiente; Contact)
AI3. Luque Martínez, Teodoro, Castañeda García, J. Alberto, Frías Jamilena, Dolores Mª., Muñoz Leiva, Francisco, Rodríguez Molina, Miguel A. (2007): 'Determinats of the use of the Internet as a tourist information source', The Service Industries Journal, 27 (7), pp. 881 -891, Ed. Routledge Journals, Taylor & Francis LTD, Oxfordshire (Reino Unido de Gran Bretaña e Irlanda del Norte (el)), ISSN: 0264-2069. [Abstract] [Access] (pendiente; Contact)
AI4. Castañeda García, J. Alberto, Muñoz Leiva, Francisco, Luque Martínez, Teodoro (2007): 'Web Acceptance Model (WAM): Moderating effects of users experience', Information & Management, 44 (4), pp. 384 -396, Ed. Elsevier Science BV (Netherlands), Amsterdam (Países Bajos (los)), ISSN: 0378-7206. [Abstract] [Access] (pendiente; Contact)
AI5. Sánchez Fernández, Juan, Muñoz Leiva, Francisco, Montoro Ríos, Francisco J., Ibáñez Zapata, José Ángel (2010): 'An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys', Quality and Quantity, 44 (2), pp. 357 -377, Ed. Springer, Dordrecht (Países Bajos), ISSN: 1573-7845. [Abstract] [Access] (pendiente; Contact)
AI6. Muñoz Leiva, Francisco, Luque Martínez, Teodoro, Sánchez Fernández, Juan (2010): 'How to Improve Trust toward Electronic Banking?', Online Information Review, 34 (5), pp. 907 -934, Ed. Emerald Group Publishing Limited, Bingley (Reino Unido de Gran Bretaña e Irlanda del Norte (el)), ISSN: 1468-4527. [Abstract] [Access] (pendiente; Contact)
AI7. Muñoz Leiva, Francisco, Sánchez Fernández, Juan, Montoro Ríos, Francisco J., Ibáñez Zapata, José Ángel (2010): 'Improving the response rate and quality in web-based surveys through the personalization and frequency of reminder mailings', Quality and Quantity, 44 (5), pp. 1037 -1052, Ed. Springer, Dordrecht (Países Bajos), ISSN: 1573-7845. [Abstract] [Access] (pendiente; contactar / contact)
AI8. Navarro Galera, Andrés, Ortúzar Maturana, Rodrigo I., Muñoz Leiva (2010): 'The application of life cycle costing in evaluating military investments: An empirical study at an international scale', Defence and Peace Economics, 22 (5), pp. 509-543, Ed. Routledge. Taylor & Francis, Londres (Reino Unido de Gran Bretaña e Irlanda del Norte), ISSN: 1024-2694. [Abstract] [Access] (pendiente; Contact)
AI9. Muñoz Leiva, Francisco, Viedma de Jesus, María Isabel, Sánchez Fernández, Juan, López Herrera, Antonio Gabriel (2012): 'An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective', Quality and Quantity, 46(4), pp. 1077-1095, Ed. Springer, Dordrecht (Países Bajos), ISSN: 1573-7845. [Abstract] [Access] (pendiente; Contact)
AI10. Sánchez Fernández, Juan, Muñoz Leiva, Francisco, Montoro Ríos, Francisco J. (2012): 'Improving retention rate and response quality in web-based surveys', Computers in Human Behavior, 28(2), pp. 507-514, Ed. Elsevier Science BV (Netherlands), Amsterdam (Países Bajos), ISSN: 0747-5632. [Abstract] [Access] (pendiente; Contact)
AI11. Muñoz Leiva, Francisco; Hernández Méndez, Janet, Sánchez Fernández, Juan (2012): 'Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model', Online Information Review, 36 (6, Nov.), pp. 879 - 902, Ed. Emerald Group Publishing Limited, Bingley (Reino Unido), ISSN: 1468-4527. [Abstract] [Access] (pendiente; Contact)
AI12. Muñoz Leiva, Francisco; López Herrera, Antonio Gabriel; Sánchez-Fernández Juan; Liébana-Cabanillas, Francisco J. (2012): 'Applying an automatic approach for showing up the hidden themes in financial marketing research (1961–2010)', Expert Systems with Applications, 39(12), pp. 11055–11065, Ed. Elsevier R.V., Oxford (Inglaterra), ISSN: 0957-4174. [Abstract] [Access] (pendiente; Contact)
AI13. Carrasco, Ramón, Muñoz Leiva, Francisco, Sánchez Fernández, Juan, Liébana Cabanillas, Francisco J. (2012): 'A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modeling', Expert Systems with Applications, 39(14), pp. 11535–11547, Ed. Elsevier R.V., Oxford (Inglaterra), ISSN: 0957-4174. [Abstract] [Access] (Contact)
AI14. Muñoz Leiva, Francisco, Sánchez-Fernández, Juan, Liébana-Cabanillas, Francisco J.; Martínez Fiestas, Myriam (2013): 'Detecting salient themes in financial marketing research from 1961 to 2010', The Service Industries Journal, 33 (9 – 10). Ed. Routledge. Taylor & Francis, Oxfordshire (Inglaterra), ISSN: 0264-2069. [Abstract] [Access] (Contact)
AI15. Carrasco, Ramón A.; Muñoz Leiva, Francisco, Hornos Miguel J. (2013): 'A multidimensional data model using the fuzzy model based on the semantic translation', Information Systems Frontiers, 15(3), pp. 351-370, Ed. Springer, Territorio: EE.UU. Publisher Address. Van Godewijckstraat 30, 3311 GZ Dordrecht, Netherlands, ISSN: 1387-3326. [Abstract] [Access] (Contact)
AI16. Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; Rejón-Guardia, Francisco (2013): 'The determinants of satisfaction with e-banking', Industrial Management & Data System, 113(5), pp. 750-767, Ed. Emerald Group Publishing Limited, Shreveport (EE.UU.), ISSN: 0263-5577. [Abstract] [Access] (Contact)
AI17. Liébana-Cabanillas, F.; Sánchez-Fernández, J.; Muñoz-Leiva, F. (2014): 'Role of gender on acceptance of mobile payment', Industrial Management & Data Systems, 114(2), pp. 220-240, Ed. Emerald Group Publishing Limited, ISSN: 0263-5577. [Abstract] [Access] (pendiente; contactar / contact)
AI18. Liébana-Cabanillas, F; Muñoz-Leiva, F. y Sánchez-Fernández, J. (2014): 'The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)', International Journal of Information Management, 34(2), pp. 151-166, Ed. Elsevier R.V., UK, ISSN: [Abstract] [Access] (pendiente; Contact)
AI19. García-Maroto, Inmaculada; Muñoz-Leiva, Francisco; Rey-Pino, Juan Miguel (2014): 'Qualitative insights into the commercialization of wood pellets: The case of Andalusia, Spain', Biomass & Bioenergy, Volume 64 (May), pp. 245–255, Ed. Elsevier R.V., UK. [Abstract] [Access] (Contact)
AI20. Navarro Galera, Andrés; Muñoz Leiva; F.; Ortúzar-Maturana, Rodrigo I.; Lara-Rubio, Juan (2014): 'Factors influencing the modernization of military-investment economic appraisal systems', Defence and Peace Economics, 25 (6), pp. 577-604, Ed. Taylor & Francis, ISSN: [Abstract] [Access] (Contact)
AI21. Liébana-Cabanillas, F.; Sánchez-Fernández, J.; Muñoz-Leiva, F. (2014): 'Behavioural model of younger users in m-payment systems', Journal of Organizational Computing and Electronic Commerce, 25, pp. 169-190. [Abstract] [Access] (pendiente; Contact)
AI22. Liébana-Cabanillas, Francisco J.; Sánchez-Fernández, Juan; Muñoz-Leiva, Francisco (2014): 'Antecedents of the adoption of the new mobile payment systems: The moderating effect of age', Computers in Human Behavior, 35(Jun), pp. 464–478, Ed. Elsevier Science BV, EE.UU., ISSN: [Abstract] [Access] (pendiente; Contact)
AI23. Hernández Méndez, Janet; Muñoz Leiva, Francisco; Sánchez Fernández, Juan (2013): 'The influence of e-word-of-mouth on travel decision-making: Consumer profiles', Current Issues in Tourism, online, pp. 1-21, Ed. Routledge. Taylor & Francis, UK, ISSN: [Abstract] [Access] (pendiente; Contact)
AI24. Muñoz-Leiva, Francisco, del Barrio-García, Salvador, Porcu, Lucía (2015): 'Discovering prominent themes of Integrated Marketing Communication research from 1991 to 2012: A co-word analytic approach', International Journal of Advertising, 34(4), pp. 678-701, Ed. World Advertising Research Center, ISSN: [Abstract] [Access] (Contact)
AI25. Liébana-Cabanillas, F., Muñoz-Leiva, F., & Sánchez-Fernández, J. (2015): 'Payment systems in new electronic environments: consumer behavior in payment via SMS', International Journal of Information Technology & Decision Making, 14(2), pp. 24-135, Ed. World Scientific Publisher Co. Pte. LTD., Singapur, ISSN: [Abstract] [Access] (pendiente; Contact)
AI26. García Maroto, Inmaculada, García Maraver, Angela, Muñoz Leiva, Francisco, Zamorano Toro, Montserrat (2015): 'Consumer knowledge, information sources used and predisposition towards the adoption of wood pellets in domestic heating systems', Renewable & Sustainable Energy Reviews, 43, pp. 207-215, Ed. Pergamon-Elsevier Science LTD., UK, ISSN: [Abstract] [Access] (Contact)
AI27. Hernández-Méndez, Janet; Muñoz-Leiva, Francisco (2015): 'What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists', Computers in Human Behavior, 50, pp. 618-626, Ed. Elsevier Science BV, EE.UU., ISSN: 0747-5632 [Abstract] [Access] (Contact)
AI28. Liébana-Cabanillas, F., Muñoz-Leiva, F., & Sánchez-Fernández, J. (2015): 'Influence of age in the adoption of new mobile payment systems', RBGN Review of Business Management, 17(58), pp. 1390-1407, ISSN: [Abstract] [Access] (pendiente; Contact)
AI29. Liébana-Cabanillas, F.; Muñoz-Leiva, F.; Sánchez-Fernández, J.; Viedma-del Jesús, M. I. (2016): 'The moderating effect of user experience on satisfaction with electronic banking: Empirical evidence from the Spanish case', Information Systems and eBusiness Management, 14(1), pp. 141-165, ISSN: [Abstract] [Access] (pendiente; Contact)
AI30. Molinillo, Sebastián, Vallespín, María, Muñoz-Leiva, Francisco (2017): 'Segmentation and Explanation of Smartphone Use for Travel Planning based on Socio-Demographic and Behavioral Variables', Industrial Management & Data System, 117(3), pp. 605-619, ISSN: [Abstract] [Access] (pendiente; Contact)
AI31. Ramón Alberto Carrasco; Juan Sánchez-Fernández; Francisco Muñoz-Leiva; María Francisca Blasco; Enrique Herrera-Viedma (2017): 'Evaluation of the hotels e-services quality under the user’s experience', Softcomputing, 21, pp. 995–1011, ISSN: [Abstract] [Access] (pendiente; Contact)
AI32. Liébana-Cabanillas, F., Muñoz-Leiva, F., & Sánchez-Fernández, J. (2017): 'A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment', Service Business, In press (doi:10.1007/s11628-017-0336-7). First Online: 08 February 2017, in press., ISSN: [Abstract] [Access] (pendiente de publicación; Contact)
AI33. De la Hoz Correa, Andrea; Muñoz-Leiva, Francisco; Bakucz, Márta (2018): 'Past themes and future trends in medical tourism research: A co-word analysis', Tourism Management, 65 (April), pp. 200-211. ISSN: 0261-5177, ISSN: [Abstract] [Access] (Contact)
AI34. Muñoz-Leiva, F.; Liébana-Cabanillas, F. J.; Hernández-Méndez, J. (2018): 'Etourism advertising effectiveness: Banner type and engagement as moderators', Journal of Services Marketing, 32 (4), pp. 462-475, https://doi.org/10.1108/JSM-01-2017-0039, JCR (2018): 2,421 [Business: 67/147 – Q2] [Abstract] [Access] (Contact)
AI35. De la Hoz Correa, A.; Muñoz-Leiva, F. (2019): 'The role of information sources and image on the intention to visit a medical tourism destination: A cross-cultural analysis', Journal of Travel & Tourism Marketing, 36 (2), pp. 204-219, JCR (2019): 4,097 [Hospitality, Leisure, Sports and Tourism: 11/56 – Q1] [Abstract] [Access] (Contact)
AI36. Higueras-Castillo, E.; Liébana-Cabanillas, F. J.; Muñoz-Leiva, F. (2018): 'How does pro-environmental behaviour influence the adoption of renewable energies?' / '¿Cómo influye el comportamiento pro-ambiental en la adopción de energías renovables?', DYNA. Ingeniería e Industria, 93 (2, marzo), pp. 135 JCR (2017): 0,500 [Engineering, Multidisciplinary: 76/86 – Q4] [Abstract] [Access] (Contact)
AI37. Muñoz-Leiva, F.; Hernández-Méndez, J.; Gómez-Carmona, D. (2018): 'Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology', Physiology and Behavior, 200 (1), pp. 83-95. JCR (2018): 2.635 [Behavioral Science: 21/53; Psychology, Biological: 4/14; – Q2] [Abstract] [Access] (Contact)
AI38. Molinillo, S.; Pérez García, F., Muñoz-Leiva, F. (2018): 'The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games', Industrial Management & Data Systems, 118 (9), pp.766-1786, JCR (2017): 2,948 [Computer Science, Interdisciplinary Applications: 26/105 – Q1] [Abstract] [Access] (Contact)
AI39. Liébana-Cabanillas, F.J.; Muñoz-Leiva, F.; Sánchez-Fernández, J. (2018): 'Understanding factors that affect merchants’ generic attitudes to the offering of mobile payment services: An empirical research in Spain' Journal of Theoretical and Applied Electronic Commerce Research, In press, pp. 1-21, JCR (2017): 0,774, Business: 124/140 – Q4] [Abstract] [Access] (Contact)
AI40. Gómez-Carmona, D.; Muñoz-Leiva, F.; Liébana-Cabanillas, F. (2018). 'Diseñando la comunicación en los medios sobre energías renovables: Estudio basado en resonancias magnéticas cerebrales', DYNA. Energía y Sostenibilidad, 7 (1), pp. 1-11, JCR (2017): 0,500 [Engineering, Multidisciplinary: 76/86 – Q4] [Abstract] [Access] (Contact)
AI41. Muñoz-Leiva, F.; Gómez Carmona, D. (2019): 'Sparking interest in restaurant dishes? Cognitive and affective processes underlying dish design and ecological origin. An fMRI study', Physiology and Behavior, 200 (1), pp. 116-129, JCR (2018): 2.635 [Behavioral Science: 21/53; Psychology, Biological: 4/14; – Q2] [2019: 2,826] 16/53 Q2 [Abstract] [Access] (Contact)
AI42. Ramos de Luna, I.; Liébana-Cabanillas, F.J.; Sánchez-Fernández, J.; Muñoz-Leiva, F. (2019): 'Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied', Technological Forecasting & Social Change, Volume 146, September, Pages 931-944 JCR (2018): 3,815 [Planning and development: 7/57 – Q1] [Abstract] [Access] (Contact)
AI43. Higueras, Elena; Liébana-Cabanillas, F. J.; Muñoz-Leiva, F.; Molinillo, S. (2019): 'The role of collectivism in modeling the adoption of renewable energies: A cross-cultural approach', International Journal of Environmental Science and Technology, 16, pp. 2143–2160, JCR (2018): 2,031 (Q3, 134/251; ENVIRONMENTAL SCIENCES – SCIE) [Abstract] [Access] (Contact)
AI44. Higueras, Elena; Liébana-Cabanillas, F. J.; Muñoz-Leiva, F.; Molinillo, S. (2019): 'An examination of attributes and barriers to adopt biomass and solar technology. A cross-cultural approach', Journal of Environmental Management, Vol. 236, 15 April 2019, pp. 639-648, JCR (2018): 4.865 (Q1) [Abstract] [Access] (Contact)
AI45. Higueras, Elena; Liébana-Cabanillas, F. J.; Muñoz-Leiva, F.; García-Maroto, I. (2019): 'Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness', J. of Retailing and Consumer Services, 51 (Nov.19), pp. 387-398, CiteScore: 4.53, JCR (2018): 3.585 (Q2, 39/147; BUSINESS), SJR: Q1 [Abstract] [Access] (Contact)
AI46. Zoran Kalinić, Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Marinković, V. (2019): 'The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems', International J. of Bank Marketing; Vol. 38 No. 1, pp. 138-158; JCR (2017): 2.196 (Q3: 75/147; BUSINESS) [Abstract] [Access] (Contact)
AI47. Francisco Espigares-Jurado; Francisco Muñoz-Leiva; Marisol B. Correia; Carlos M. R. Sousa; Célia M. Q. Ramos, Luís Miguel Faísca (2020): 'Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study', J. of Retailing and Consumer Services, 52 (Jan.), pp. 101906, CiteScore: 4.53, JCR (2018): 3.585 (Q2, 39/147; BUSINESS), SJR: Q1 [Abstract] [Access] (Contact)
AI48. García-Maroto, I., Muñoz-Leiva, F., Higueras-Castillo, E., & Liébana-Cabanillas, F. (2020): 'The main determinants of adopting domestic biomass heating systems: An integrated model', Sustainability Accounting, Management and Policy Journal, Vol. 11 No. 2, pp. 409-428, JCR (2018): 1.745 (Q1) [Abstract] [Access] (Contact)
AI49. Rodríguez-López, M.E.; Alcántara-Pilar, J.M.; Del Barrio-García, S. Muñoz-Leiva, F. (2020), 'A review of restaurant research in the last two decades: A bibliometric analysis', International Journal of Hospitality Management, 87, May 2020, 102387. Available online 1 October 2019, JCR (2018): 4.465 (D1) [Abstract] [Access] (Contact)
AI50. Nova-Reyes, A.; Muñoz-Leiva, F.; Luque-Martínez, T. (2020): 'The tipping point in the status of socially-responsible consumer behaviour research? A bibliometric analysis', Sustainability, 2(8): 3141, JCR (2019): 2.576 (Q1) [Abstract] [Access] (Contact)
AI51. Irma Pozón-López; Elena Higueras-Castillo; Francisco Muñoz-Leiva; Francisco José Liébana-Cabanillas (2019), 'Perceived user satisfaction and intention to use massive open online courses (MOOCs)', J. Computing in Higher Education, Q1 Scopus / Q2 - JCR [Abstract] [Access] (Contact)
AI52. Francisco Liébana-Cabanillas, Iviane Ramos-de-Luna *, Francisco, Muñoz-Leiva, Inmaculada García-Maroto (2020), 'Mobile payments adoption in the age of digital transformation. The case of Apple Pay', Sustainability, JCR (2019): 2.576, Q1 [Abstract] [Access] (Contact)
AI53. Del Barrio-García, S., Muñoz-Leiva, F., Golden, L. (2020), 'A review of comparative advertising research 1975–2018: Thematic and citation analyses', J. Business Research, JCR (2019): 4.87, Q1 [Abstract] [Access] (Contact)
AI54. Diana A. Londoño-Pulgarín, Francisco Muñoz-Leiva and Esmeralda Crespo-Almendros (2020), 'Conversion of residential heating systems from fossil fuels to biofuels: a cross-cultural analysis', Energies. Special Issue “Research and Business in Renewable Energy Sources 2020" JCR (2019): 2.70, 63/112 (Q3) en 'Energy & Fuels - SCIE' [Abstract] [Access] (Contact)
AI55. García Maroto, I., Muñoz-Leiva, F., Higueras-Castillo, E. & Liébana-Cabanillas, F. (2021): 'Characterisation of potential adopters of domestic biomass heating', International Journal of Green Energy, 18 (3), 219-230. JCR (2020): 2.459 (Q2 en Creo que en “Renewable Energy, Sustainability and the Environment”), 5 year IF: 2.308, CiteScore: 3.5, SNIP: 0.96, SJR: 0.526 [Abstract] [Access] (Contact)
AI56. Muñoz-Leiva, F.; Rodríguez-López, M.E.; Liébana-Cabanillas, F.; Moro, S. (2021): 'Past, present, and future research on self-service merchandising: A co-word and text mining approach', European Journal of Marketing, JCR (2020) = 4.647, BUSINESS (66/153; Q2) [Abstract] [Access] (Contact)
AI57. Londoño-Pulgarin, D.;….; Muñoz-Leiva, F. (2021): 'Fossil or bioenergy? Global fuel market trends', Renewable and Sustainable Energy Reviews, Impact Factor (2020): 14.982 (Q1-1/44 en “GREEN & SUSTAINABLE SCIENCE & TECH”, Q1-7/114 en ENERGY & FUELS [Abstract] [Access] (Contact)
AI58. Yessica-Ileana Giraldo-Romero; Carmen Pérez-de-los-Cobos-Agüero; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco Liébana-Cabanillas (2021), 'Influence of regulatory fit theory on persuasion from Google Ads: an eye tracking study', Journal of Theoretical and Applied Electronic Commerce Research, Impact Factor (2019): 1.906; CiteScore Scopus: 3.4 [Abstract] [Access] (Contact)
AI59. Gómez-Carmona, Diego; Muñoz-Leiva, Francisco; Paramio, Alberto; Liébana-Cabanillas, Francisco; Cruces-Montes, Serafín (2021): 'What do you want to eat? Influence of menu description and design on consumer’s mind: An fMRI study', Foods 10 (919), pp. 1-16, https://doi.org/10.3390/foods10050919. [Abstract] [Access] (Contact)
AI60. Gómez-Carmona, Diego; Muñoz-Leiva, Francisco; Liébana-Cabanillas, Francisco; Nieto-Ruiz, Ana; Martínez-Fiestas, Myriam; Campoy, Cristina (2021): 'The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study', Environmental Communication, Accepted 04 Apr 2021, Published online: 01 Jun 2021, SJR (2021): Q1 [Abstract] [Access] (Contact)
AI61. Doaa Amm Herzallah; Francisco Muñoz Leiva; Francisco J. Liébana-Cabanillas (2021), 'Selling on Instagram: Factors that determine the adoption of Instagram commerce', International Journal of Human-Computer Interaction, JCR (2020): 3.353 (Q2), 5 year IF: 3.196; CiteScore: 4.7; SNIP: 1.776; SJR: 0.687 [Abstract] [Access] (Contact)
AI62. Doaa Herzallah , Francisco Muñoz Leiva , Francisco Liébana-Cabanillas (2021): 'To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce', Journal of Research in Interactive Marketing [Abstract] [Access] (Contact)
AI63. Liébana-Cabanillas, Fco.; Muñoz-Leiva, F.; Molinillo, S. (2022): 'Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint', Finantial Innovation, Q1 en BUSINESS, FINANCE [Abstract] [Access] (Contact)
AI64. (2022): 'Environmental concern as a moderator of information processing: A fMRI study', Journal of Cleaner Production, JCR (2021): 24 / 279 - ENVIRONMENTAL SCIENCES [Abstract] [Access] (Contact)
AI65 Elena Higueras-Castillo, F. Muñoz-Leiva (2022): 'Modelling sustainable mobility adoption from the urban population view (SMAUP model): The moderating effect of household size', Research in Transportation Business & Management [Abstract] [Access] (Contact)
Publicaciones en revistas (Papers) - No indexadas
ANI1 - Montoro Ríos, Francisco J., Castañeda García, J. Alberto, Muñoz Leiva, Francisco (2005): 'Efecto de la certificación de agricultura ecológica sobre el comportamiento del comprador', Estudios sobre Consumo, 72, pp. 49 -58, Ed. Instituto Nacional de Consumo, Madrid (España), ISSN: 0212-9469.
ANI2 - Luque Martínez, Teodoro, Muñoz Leiva, Francisco (2005): 'Marketing turístico y estrategia espacial', nvestigación y Marketing, 87, pp. 37 -42, Ed. AEDEMO, Asociación de Española de Estudios de Merc, Madrid (España), ISSN: 1131-6144.
ANI3 - Muñoz Leiva, Francisco, Montoro Ríos, Francisco Javier, Castañeda García, José Alberto (2006): 'Productos de agricultura ecológica y Sistemas de Certificación: Perfiles del Consumidor', Distribución y Consumo, 82, pp. 62 -73, Ed. Mercasa, Madrid (España), ISSN: 1132-0176. [Paper]
ANI4 - Muñoz Leiva, Francisco, Montoro Ríos, Francisco J., Ibáñez Zapata, José Ángel (2007): 'An experimental study of the efficacy of trust-building seals and others determinants of usefulness in b-learning management systems', Scottish Online Journal of e-Learning, 1 (1), pp. 43 -55, Ed. John Biggam, Glashgow (Escocia), ISSN: 1749-950X. [Paper]
ANI5 - Ibañez Zapata, José Ángel, Montoro Ríos, Francisco J., Sánchez Fernández, Juan, Muñoz Leiva, Francisco (2007): 'Análisis de la efectividad del mensaje publicitario en la promoción de comportamientos de consumo sostenibles', Estudios sobre Consumo, 82, pp. 9-17, Ed. Instituto Nacional de Consumo, Madrid (España), ISSN: 0212-9469.
ANI6 - Castañeda García, J. Alberto, Frías Jamilena, Dolores Mª., Muñoz Leiva, Francisco, Rodríguez Molina, Miguel A. (2007): 'Extrinsic and intrinsic motivation in the use of the internet as a tourist information source', International Journal of Internet Marketing and Advertising, 4 (1), pp. 37 -52, Ed. InderScience Publishers, Geneve (Suiza), ISSN: 1477-5212. [Abstract] [Access]
ANI7 - Montoro Ríos, Francisco J., Muñoz Leiva, Francisco, Cañadas Soriano, Paloma (2008): 'La caracterización de los consumidores ecológicamente conscientes', Revista de Psicología Social Aplicada, 18 (3), pp. 235 -260, Ed. Sociedad Valenciana de Psicología Social, Valencia (España), ISSN: 1131-6225.
ANI8 - Sánchez Fernández, Juan, Muñoz Leiva, Francisco, Montoro Ríos, José Ángel (2009): '¿Cómo mejorar la tasa de respuesta en encuestas web?', Revista de Estudios Empresariales, 39814, pp. 45 -62, Ed. Universidad de Jaén, Jaén (España), ISSN: 1988-9046.
ANI9 - Muñoz Leiva, Francisco (2009): 'Caracterización de los clientes de banca electrónica', Revista de Estudios Empresariales, 39814, pp. 4-30, Ed. Universidad de Jaén, Jaén (España), ISSN: 1988-9046. [Paper] [Access]
ANI10 - Rejón Guardia, Francisco, Sánchez Fernández, Juan, Muñoz Leiva, Francisco (2011): 'Motivational factors that influence the acceptance of microblogging social networks in the learning process: The µBTAM model', FEG Working Paper Series, Facultad de Ciencias Económicas y Empresariales (Universidad de Granada), doc. 6/11, pp. 1-15.
ANI11 - Liébana-Cabanillas, F.; Martínez-Fiestas, M.; Rejón-Guardia, F. y Muñoz-Leiva, F. (2012): 'Gender as a moderating element of customer satisfaction with electronic banking? an empirical study of spanish electronic', The International Journal of Management Science and Information Technology (IJMSIT), 5 (5), pp. 1–33, Ed. North American Institute of Science and Information Technology (NAISIT).
ANI12 - Liébana-Cabanillas, Francisco J.; Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan (2013): 'Situación actual y perspectivas de futuro de los sistemas de pago B2C en España: Del pago tradicional al pago móvil.', Información Comercial Española. Revista de Economía - Sección "Tribuna de Econmía"., 2013-núm. 875, pp. 167-179, Ed. Ministerio de Economía y Competitividad.
ANI13 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. y Sánchez-Fernández, J. (2013): 'The impact of risk on the technological acceptance of mobile payment services', Global Business Perspectives, 2013 (1), pp. 309–328, Ed. Springer.
ANI14 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. y Sánchez-Fernández, J. (2013): 'Los medios de pago en el sistema financiero europeo que viene', Papeles de Economía Española., Ed. Fundación de las Cajas de Ahorros.
ANI15 - Silva Bidarra, Samuel Henrique; Muñoz-Leiva, Francisco; Liébana-Cabanillas, Francisco (2013): 'Analysis and modeling of the determinants of mobile banking acceptance', The International Journal of Management Science and Information Technology, Ed. North American Institute of Science and Information Technology (NAISIT). [Paper] [Access]
ANI15 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. ; Juan Sánchez-Fernández (2014): 'Segmentación de clientes potenciales de sistemas de pago móvil en nuevos entornos electrónicos.', Revista Española de Investigación de Marketing (REIM), Ed. - ESIC.
ANI16 - Liébana-Cabanillas, F.; Muñoz- Leiva, Francisco (2013): 'Determinación de los perfiles de los usuarios de banca electrónica a partir de la satisfacción online: una aplicación empírica. ', Revista de Estudios Empresariales. Segunda Época, 2013(2), pp. 84-113.
ANI17 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. ; Juan Sánchez-Fernández (2014): 'Caracterización de los usuarios españoles del comercio electrónico versus comercio móvil', Revista de Estudios Empresariales, 2014.
ANI18 - María Vallespín Arán, Sebastián Molinillo, Francisco Muñoz Leiva (2015): 'Perfil del consumidor turístico móvil: Una aproximación al usuario experimentado.', Dos Algarves - A Multidisciplinary e-Journal. [PDF]
ANI19 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. y Sánchez-Fernández, J. (2013): 'Los medios de pago en el sistema financiero europeo que viene', Papeles de Economía Española., Ed. Fundación de las Cajas de Ahorros.
ANI20 - Liébana-Cabanillas, F.; Muñoz-Leiva, F. ; Juan Sánchez-Fernández (2014): 'Segmentación de clientes potenciales de sistemas de pago móvil en nuevos entornos electrónicos.', Revista Española de Investigación de Marketing (REIM).
ANI21 - de la Hoz Correa, Andrea; Muñoz Leiva, Francisco (2016). “Análisis de los determinantes de la predisposición a visitar un destino de turismo de bienestar: Tipologías del turista potencial”, Tourism & Management Studies, 12 (2), 2016, pp. 84-95 [PDF]
ANI23 - Muñoz-Leiva, Francisco; Climent-Climent, Soraya; Liébana-Cabanillas, Francisco J. (2017): 'Determinants of intention to use the mobile banking apps: An extension of the classic TAM model', Spanish Journal of Marketing - ESIC , 21, pp. 25-38. [PDF]
ANI24 - Gómez Carmona, Diego; Muñoz-Leiva, Francisco; Liébana-Cabanillas, Francisco J. (2017): 'Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales', A Multidisciplinary e-Journal, 31(2), pp. 34-51, Ed. Universidad do Algarve, 31, pp. 34-51. [PDF]
Congresos internacionales
CI1 - Luque Martínez, Teodoro, Muñoz Leiva, Francisco (2003): 'Benchmarking y marketing de ciudades', XVII Congreso Anual y XIII Congreso Hispano-Francés de la Asociación, tipo: Ponencia, pp. 663 -673 , Burdeos, Francia, 37776-37778, ISBN: 84-931229-9-X. [PDF] (contactar / contact)
CI2 - Montoro Ríos, Francisco J., Muñoz Leiva, Francisco (2005): 'La medición de la fiabilidad interjuez en la codificación de preguntas abiertas: Una propuesta metodológica', XV Jornadas Luso-Españolas de Gestión Científica, tipo: Ponencia, pp. 587 -597 , Sevilla, España, 38385-38387, ISBN: 84-96378-10-1. [PDF] (contactar / contact)
CI3 - Montoro Ríos, Francisco J., Castañeda García, J. Alberto, Cañadas Soriano, Paloma, Muñoz Leiva, Francisco (2005): 'Factores explicativos de la compra de productos de agricultura ecológica. Una aproximación en base a la disposición del consumidor a pagar un sobreprecio', 4th Congresso Internazionale le Tendenze del Marketing (Marketing Trends), tipo: Ponencia, pp. 1 -24 , París, Francia, 38616-38617, ISBN: 978-88-902459-0-9. [PDF] (contactar / contact)
CI4 - Castañeda García, J. Alberto, Muñoz Leiva, Francisco, Luque Martínez, Teodoro (2005): 'Experience moderation effect over the relationship between usefulness, easy of use and website acceptance', 2005 Networking and Electronic Commerce Research Conference (NAEC 2005), tipo: Ponencia, pp. 1 -19 , Riva del Garda, Italia, 38631-38634, ISBN: 0-9716253-6-0. [PDF] (contactar / contact)
CI5 - Montoro Ríos, Francisco J., Muñoz Leiva, Francisco, Ibáñez Zapata, José Á., Castañeda García, J. Alberto (2006): 'La utilización de un sistema de entrevistas móviles asistidas por ordenadores de mano (HAPI) como propuesta metodológica en la enseñanza de investigación de mercados', XVI Jornadas Luso-Espanholas Gestao Científica, tipo: Ponencia, pp. 1 -20 , Évora, Portugal, 38749-38751, ISBN: 972-99959-0-7. [PDF] (contactar / contact)
CI6 - Montoro Ríos, Francisco, Muñoz Leiva, Francisco, Cañadas Soriano, Paloma (2006): 'Delimiting the environmentally conscious consumer. A clustering analysis approach', 35th European Marketing Academy Conference (EMAC), tipo: Póster, pp. 1 -1 , Atenas, Grecia, 38860-38863, ISBN: 980-89-199-0-8. [PDF] (contactar / contact)
CI7 - Luque Martínez, Teodoro, Castañeda García, J. Alberto, Frías Jamilena, Dolores Mª., Muñoz Leiva, Francisco, Rodríguez Molina, Miguel A. (2006): 'Determinants of the use of the Internet as a tourist information source', 35th European Marketing Academy Conference (EMAC), tipo: Ponencia, pp. 1 -9 , Atenas, Grecia, 38860-38863, ISBN: 980-89-199-0-8. [PDF] (pendiente; contactar / contact)
CI8 - Montoro Ríos, Francisco J., Muñoz Leiva, Francisco (2006): 'El estudio de las relaciones entre medio ambiente y marketing. Un repaso a la literatura', 41th Annual General Assembly -CLADEA 2006, tipo: Ponencia, pp. 1 -20 , Montpellier, Francia, 38970-38973, ISBN: n.d.. [PDF] (contactar / contact)
CI9 - Montoro Ríos, Francisco J., Sánchez Fernández, Juan, Muñoz Leiva, Francisco, Ibáñez Zapata, José Ángel (2007): 'Análisis experimental del efecto del tipo de apelación sobre la concienciación medioambiental y la efectividad percibida del comportamiento', XVII Jornadas Hispano-Lusas de Gestión Científica, tipo: Ponencia, pp. 1 -13 , Logroño, España, 39121-39122, ISBN: 978-84-690-3573-3. [PDF] (pendiente; contactar / contact)
CI10 - Muñoz Leiva, Francisco, Montoro Ríos, Francisco J., Ibáñez Zapata, José Ángel (2007): 'Experimental assessment of the determinants of usefulness of b-learning platforms', International Technology, Education and Development Conference (INTED 2007), tipo: Ponencia, pp. 1 -9 , Valencia, España, 39148-39150, ISBN: 978-84-611-4516-4. [PDF] (contactar / contact)
CI11 - Muñoz Leiva, Francisco, Sánchez Fernández, Juan, Montoro Ríos, FranciscoJ., Ibáñez Zapata, José Ángel (2008): '¿Cómo mejorar la calidad de la respuesta en estudios web? Un análisis del efecto de la personalización y de los envíos de seguimiento?', 7th Marketing Trend Congress, tipo: Ponencia, pp. 1 -25 , Venecia, Italia, 39472-39473, ISBN: CD (n.d.). [PDF] (pendiente; contactar / contact)
CI12 - Álvarez Verdejo, Encarnación, Muñoz Leiva, Francisco, Montoro Ríos,Francisco J., Sánchez Fernández, Juan (2008): 'The main determinants of perceived usefulness of web-based learning management systems', International Technology, Education and Development Conference (INTED 2008), tipo: Ponencia, pp. 1 -14 , Valencia, España, 39510-39512, ISBN: 978-84-612-0190-7. [PDF] (pendiente; contactar / contact)
CI13 - Viedma-del Jesús, María Isabel, López-Herrera, Antonio Gabriel, Sánchez-Fernández, Juan, Muñoz-Leiva, Francisco (2009): 'Web and Information Technology as critical themes in the Consumer Behavior based Research: A study with thematic networks', IADIS 09 (International Conference Information Systems) e-commerce, tipo: Póster, pp. 1 -3 , Corveiro-Algarve, Portugal, 39981-39981, ISBN: 978-972-8924-89-8. [PDF] (pendiente; contactar / contact)
CI14 - Muñoz Leiva, Francisco, Sánchez Fernández, Juan, Viedma del Jesús, María Isabel, López Herrera, Antonio Gabriel (2009): 'The antecedents of usefulness in experienced users of web-based learning management systems', IADIS 09 (International Conference Information Systems) e-commerce, tipo: Póster, pp. 1 -3 , Corveiro-Algarve, Portugal, 39983-39985, ISBN: 978-972-8924-89-8. [PDF] (pendiente; contactar / contact)
CI15 - Ibáñez Zapata, José Ángel, Muñoz Leiva, Francisco, Montoro Ríos, Francisco J., Sánchez Fernández, Juan (2009): 'Determining values of a environmentally dependable behavior', IASK Global Management 2009, tipo: Ponencia, pp. 1 -9 , Sevilla, España, 39986-39988, ISBN: 978-989-95806-9-5. [PDF]
CI16 - Hernández Méndez, Janet, Muñoz Leiva, Francisco (2011): 'La utilización del boca-oído (WOM) como fuente de información en aplicaciones Travel 2.0.: Segmentación del mercado', XXI Jornadas Hispano-Lusas de Gestión Científica, tipo: Ponencia, pp. 1 -17 , Córdoba, España, 40576-40578, ISBN: 978-84-86785-04-8. [PDF] (contactar / contact)
CI17 - Hernández Méndez, Janet, Muñoz Leiva, Fco. (2013): 'Generalización del comportamiento de uso de las comunidades de viaje online', TURITEC 2012, tipo: Ponencia. [PDF] (contactar / contact)
CI18 - Hernández Méndez, Janet, Muñoz Leiva, Fco. (2013): 'La medición de la eficacia publicitaria y usabilidad de herramientas Travel 2.0 a través de la técnica de eye-tracking', Tourism and Management Studies - International Conference (TMS 2013), Algarve, Portugal, 41591-41594. [PDF] (contactar / contact)
CI19 - Liebana-Cabanillas, Francisco; Nogueras, R.; Munoz-Leiva, Francisco; Rojas, I.; Guillen, A. (2012): 'Applying Multi-objective Optimization for Variable Selection to Analyze User Trust in Electronic Banking', 1st International Symposium on Management Intelligent Systems, tipo: Ponencia, pp. 143-152, Salamanca, 41101-41103, ISBN: 978-3-642-30863-5. [PDF] (pendiente; contactar / contact)
CI20 - Liébana-Cabanillas, Francisco, Muñoz-Leiva, Francisco (2011): 'Análisis del efecto moderador de la experiencia en la satisfacción de la banca electrónica', Castellón, AEMARK 2011. [PDF] (contactar / contact)
CI21 - Liébana-Cabanillas, Francisco, Muñoz-Leiva, Francisco, Viedma-del-Jesús, María Isabel (2012): 'Propuesta de un modelo de aceptación de los nuevos servicios de pago con móvil en redes sociales entre los jóvenes', XXII Jornadas Luso-Espanholas de Gestão Cientifica,Vila Real, Portugal, 40940-40942. [PDF] contactar / contact)
CI22 - Hernández Méndez, Janet,Muñoz Leiva, Francisco (2012): 'Generalización del comportamiento de uso de las herramientas Travel 2.0', XXII Jornadas Luso-Espanholas de Gestão Cientifica, Vila Real, Portugal, 40940-40942. [PDF] (contactar / contact)
CI23 - Muñoz-Leiva, Francisco, López-Herrera, Antonio G., Sánchez-Fernández, Juan, Liébana-Cabanillas, Francisco J. (2012): 'Detecting salient themes in financial marketing research from 1961 to 2010', International Network of Business & Management Journals,Valencia, 40988-40990. [PDF] (contactar / contact)
CI24 - Liébana-Cabanillas, Francisco, Muñoz-Leiva, Francisco, Rey-Pino, Juan Miguel, Ibañez-Zapata, José Ángel (2012): 'The role of mobile payment systems in electronic commerce', 41th European Marketing Academy Conference (EMAC 2012), Lisboa, Portugal, 41052-41055. [PDF] (contactar / contact)
CI25 - Liebana-Cabanillas, Francisco J., Nogueras, R., Munoz-Leiva, Francisco, Rojas, I., Guillen, A. (2012): 'Applying Multi-objective Optimization for Variable Selection to Analyze User Trust in Electronic Banking', 1st International Symposium on Management Intelligent Systems,Salamanca, 41101-41103. [PDF] (contactar / contact)
CI26 - Rejón Guardia, Francisco, Muñoz Leiva, Francisco, Sánchez-Fernández, Juan (2013): 'Factores determinantes de la evasión publicitaria en redes sociales', XXV Congreso Nacional de Marketing, Barcelona, 41535-41537. [PDF] (contactar / contact)
CI27 - Liébana Cabanillas, Francisco, Sánchez Fernández, Juan, Muñoz Leiva, Francisco (2013): 'Segmentación de clientes potenciales de sistemas de pago móvil en nuevos entornos electrónicos', XXV Congreso Nacional de Marketing, Barcelona, 41535-41537. [PDF] (pendiente; contactar / contact)
CI28 - Liébana-Cabanillas, Francisco, Ramos de Luna, Iviane, Montoro-Ríos, Francisco, Sánchez-Fernández, Juan, Muñoz-Leiva, Francisco (2014): 'A comparative analysis of the adoption of SMS, NFC and QR-Based Mobile Payment Systems', 44th European Marketing Annual Conference (EMAC 2014), Valencia, 41793-41796. [PDF] (pendiente; contactar / contact)
CI29 - Muñoz-Leiva, Francisco, Burgess, Tom, Shaw, Nicky (2015): 'Structure and evolution of adoption of innovations research from 1950 up to 2012. A co-word analysis', 14th International Marketing Trends Conference, París, Francia, 42027-42028. [PDF] (contactar / contact)
CI30 - Liébana-Cabanillas, F. J., Muñoz-Leiva, F., Sánchez-Fernández, J. (2014): 'Modeling of the acceptance of mobile payment systems in virtual social networks', European Marketing Academy (EMAC), Valencia [PDF] (contactar / contact)
CI31 - Hernández-Méndez, Janet, Muñoz-Leiva, F.(2014): 'Efficacy of the types of banner ads and their contents in Travel 2.0. Tools: A conclusive study through eye tracking', Tourism and Management Studies - International Conference (TMS 2013), Algarve, Portugal [PDF] (contactar / contact)
...
Congresos nacionales
(pendiente)
CN1 [PDF] (pendiente; contact)
Working papers no publicados
WP1 - 'Mapping city profiles and positioning through city benchmarking: A methodological proposal for strategic cities planning'. [PDF]
WP2 - 'Generalization of the use behavior of online travel sites: The online Travel communities acceptance model' [PDF]
WP3 - [PDF] (pendiente; contactar / contact)
Working papers publicados
(pendiente)
WP1-Rejón Guardia, Francisco, Sánchez Fernández, Juan, Muñoz Leiva, Francisco (2011): 'Motivational factors that influence the acceptance of microblogging social networks in the learning process: The µBTAM model', FEG Working Paper Series, Facultad de Ciencias Económicas y Empresariales (Universidad de Granada), doc. 6/11, pp. 1-15. [PDF] (pendiente; contact)
Libros y capítulos de libros internacionales
CL1 - Liébana-Cabanillas, F.J.; Muñoz-Leiva, F. (2014) 'Innovation and Diversification Policies in the Banking Sector: The Case of the Urban@ Program'; in Cruz-Cunha, M.M. et al., Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions, IGI Global, Hershey PA, pp. 312-329. [PDF]
CL2. [PDF] (pendiente; contactar / contact)
Libros y capítulos de libros nacionales
L1 - García-Maroto, Inmaculada; Muñoz-Leiva, Francisco (2012). Estudio del sector de la biomasa. Especial referencia al caso de la industria de pellets de residuos forestales. Ed. TLeo, Granada. ISBN: 978-84-15009-29-1. [PDF]
L2 - García-Maroto, Inmaculada; Muñoz-Leiva, Francisco (2016). Estudio de la adopción de la biomasa por el consumidor final. Ed. TLeo, Granada. ISBN: 978-84-15009-67-3. [PDF]
CL2 - De la Hoz Correa, Andrea; Muñoz Leiva, Francisco (2017). Caracterización del turismo de bienestar: Análisis de las motivaciones y determinantes de la intención de visita. En Luque Martínez, T. y otros (coord.), Libro Conmemorativo del X Aniversario del Master en Marketing y Comportamiento del Consumidor, Universidad de Granada, pp. 255-275 [PDF]